Monday 10 February3:30 PM - 4:30 PMLocation : Pav 7.2 - Be Spirits Room
BE MIXOLOGY - Market trends and major challenges Setting the tempo for 2020
Organised by : BE SPIRITS by Vinexpo

New challenges are emerging within the spirits industry, shaking up bar trends and creating new ambitions for the on-trade channel. What major changes are being ushered in for the next decade? Passionate spirits expert and international journalist Alexandre Vingtier will be joined by players from the Spirits Valley to go back over major changes in the history of spirits and illustrate salient spirits consumption data from around the world with Thorsten Hartmann, Custom analytics director of the IWSR.

• What are the new challenges posed by spirits trends?
• What have been the major changes in spirits consumption worldwide over the past 5 years?
• What data are brands drawing on to establish their ambitions in the bar channel?
• What are the explanations for the boom experienced by so many small spirits brands?
• What are the major forthcoming changes in the industry in terms of approach and product creation?

Free entrance
Julie Guillot
Send email
Topic : Major trends / Spirits
Language : English / French
Julien Courtey-Fevrier
Spirits Valley Director
Thorsten Hartmann
IWSR custom analytics director
Alexandre Vingtier
World-renowned spirits journalist and expert