New challenges are emerging within the spirits industry, shaking up bar trends and creating new ambitions for the on-trade channel. What major changes are being ushered in for the next decade? Passionate spirits expert and international journalist Alexandre Vingtier will be joined by players from the Spirits Valley to go back over major changes in the history of spirits and illustrate salient spirits consumption data from around the world with Thorsten Hartmann, Custom analytics director of the IWSR.

• What are the new challenges posed by spirits trends?
• What have been the major changes in spirits consumption worldwide over the past 5 years?
• What data are brands drawing on to establish their ambitions in the bar channel?
• What are the explanations for the boom experienced by so many small spirits brands?
• What are the major forthcoming changes in the industry in terms of approach and product creation?