Tuesday 11 February2:00 PM - 3:00 PMLocation : Pav 7.2 - Be Spirits Room
BE MIXOLOGY - The bar identity, a lever for maximising your offer
Organised by : BE SPIRITS by Vinexpo

When consumers are driven by inquisitiveness and discovery, how can you make your bar concept a differentiator to create an iconic consumer experience? Get real insight into the creative thought process that is shaking up bar concepts designed by the Be Dandy agency. Mido Yahi will share feedback from his own experience in creating the novel sample menu, which symbolises his Café Moderne.

• In what way does the bar identity affect the drinking experience?
• How can I transition my bar’s concept / proposition?
• How do wine merchants create their differentiators?
• Why is it important to capitalise on an impactful bar concept?
• How can I publicise my bar identity through my cocktail list so that it becomes a driver of my business?
• How can I maximise management of my back bar and costings?
• Are home-made products time-savers and profit-makers?

Free entrance
Julie Guillot
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Topic : Spirits
Language : English / French
Alix Declerq
CEO of the Be Dandy agency
Mido Yahi
Co-owner and Bar manager of Café Moderne