Was yours a Dry January? Brands are pre-empting the alcohol-free segment and bars are tempting us with increasingly light cocktail choices. But what are the explanations for this low alcohol trend and what are brands building behind this segment? The Cognac founders of Artonic will explain why the mixer category is gaining traction at breakneck speed and Dan Gasper will focus on the appeal of alcohol-free spirits brands for investment funds.
• Is there a market per se?
• Is this a global trend?
• Conveying information about the complex production process
• What are the new challenges in cocktail trends?
• Which brands are pre-empting this segment?
• Incorporating your new low-alcohol products into distribution portfolios (traditional)
• What is the role of the bartenders as opinion-leaders for end consumers?*